To learn more about the staff of NZ Māori Tourism, please read the profiles below. The contact details for each staff member can also be found here.
To learn more about the staff of NZ Māori Tourism, please read the profiles below. The contact details for each staff member can also be found here.
Rongomaiwahine, Ngāti Kahungunu
Since becoming CEO of NZ Māori Tourism Pania has focused on highlighting the unique opportunity that a Māori experience offers manuhiri (visitors) domestically and internationally.
Having grown up in business with her parents in the Hawke’s Bay and then owning businesses, Pania understands intimately both the pains and passion of a 24 hour personal and financial commitment. Fast forward to the mid 90’s she moved on to local and central government where she gained an appreciation of the important role that policy plays in our every day lives.
Pania has used all that she has learned over the years (and continues to learn) to position NZ Māori Tourism as a key contributor, participant and influencer within the tourism industry today.
Married to Evan (Te Roroa), between them they have 8 children and live in Wellington splitting their downtime between Mahia and Northland.
The next big job is to work through the leveraging opportunities that exist between international trade, tourism and investment.
Hingapoa, Ngati Koroki-Kahukura, Waikato
Hoki-mai first joined NZ Māori Tourism in 2015, having previously worked in the public service. A major focus of his role at NZMT is to look after the organisation’s relationships with its governors, its members and its funders, Te Puni Kōkiri (Ministry of Māori Development).
Hoki-mai, in recent times, has also held various roles on the governing bodies of his iwi, which administers the collective assets of its 80,000 iwi members. He is also of Chinese descent through his great-grandfather, who emigrated to Singapore from the Fujian province in China.
Ngāi Tūhoe, Te Whānau-a-Apanui, Ngāti Tūwharetoa
Whitiaua is the Pou Tikanga for NZ Māori Tourism. His core focus is to enhance te reo Māori me ōna tikanga at NZMT and the wider tourism sector.
Whitiaua’s expertise in te ao Māori has been instilled in him from before he was born. Growing up in a home where only reo Māori was spoken, he attended Kōhanga Reo, Kura Kaupapa and Whare Wānanga before becoming Head boy of Hato Pāora College and winning both the Manu Kōrero National Speech Competition (Pei Te Hurinui) and the Māori Women’s Welfare League National Speech Competition.
Whitiaua was also an adept sportsman in his heyday, representing New Zealand in three codes (Rugby Union, Rugby League, Touch Rugby) as well as being a national Coach and Selector for NZ Touch.
If all that wasn’t enough, he has also been a Reo Māori Teacher at Hato Paora College, Head of High-Performance Sport at Tū Toa Sports Academy and Hauora teacher at Te Kura Kaupapa o Horouta Wānanga.
When he’s not occupied with mahi, Whitiaua splits his time between sports, te ao Māori and keeping tabs on his tamariki.
Hamoa
Honsol started as a Finance & Special Projects Advisor for NZ Māori Tourism in 2021 after moving to New Zealand the year prior. Before joining the whānau, he was the Programme Finance Analyst at the UNDP Multi Country Office in Samoa serving the Cook Islands, Niue, Tokelau and Samoa.
An accountant by profession, Honsol is a member of CA Samoa and has worked in various government agencies in Samoa and other development agencies in the Pacific as an accountant/auditor with the aim of improving outcomes for Pacific people.
Ngāti Kahungunu, Ngāti Whakaue, Ngāti Porou
Matt took over the reins as Director of Regions at NZ Māori Tourism in May 2022 after a two-year stint at Tourism Industry Aotearoa (TIA).
After initially starting in events and marketing, Matt's time at TIA finished in the advocacy and engagement space where he built strong connections both on the ground and amongst industry influencers – relationships he looks to build on in his role.
Matt's leisurely time is taken up mostly by his whānau, but among his other commitments is being Chair of Hoe Tonga Pacifica Waka Ama Association and keeping a watchful eye on the Sydney Roosters.
Haina
Liqin is from Xi’an, China. She came to live in Aotearoa in 2009 and has been with NZ Māori Tourism since 2011.
Liqin gained a Master’s degree in Economics. She has since worked in international trade and economic co-operation as well as international relations across government and non-government organisations in both China and Aotearoa. Since 2010, Liqin has worked for Statistics New Zealand, The Gibson Group, Wellington City Council, Early Childhood New Zealand and Te Papa Tongarewa.
Liqin has in-depth knowledge of how to engage with Chinese companies and government at various levels to achieve business goals. Liqin hopes to serve as a well-built bridge connecting Chinese and New Zealanders, especially Māori, to benefit both countries.
Liqin enjoys cooking, hiking, swimming and playing table-tennis. Her life goal is to work and live happily.
弥丽琴
首席顾问(中国)
丽琴来自中国西安, 2009年定居新西兰, 2011年开始在毛利旅游局工作至今。
丽琴拥有经济学硕士学位,研究生毕业后长期在中国和新西兰的政府和非政府部门从事国际贸易与经济合作、对外交流等工作。2010年以来,丽琴先后在新西兰统计局、吉普森集团、惠灵顿市政府、新西兰幼儿教育师范学院、新西兰国家博物馆等机构任职。
丽琴在与中国政府及各级机构、公司打交道方面有着丰富的经验。她希望能为中新两国,特别是中国与毛利社区互惠互利、友好合作架起一座坚实的桥梁。
丽琴喜欢烹饪、徒步、游泳、打兵乓球,她希望的人生信条是快乐工作、开心生活。
Te Aitanga-a-Mahaki, Ngai Tāmanuhiri, Ngā Puhi, Ngāti Hine
Lee is NZ Māori Tourism’s office guru, managing the ins and outs of the office, assisting the Chief Executive and providing support to the NZ Māori Board. Lee has been ensuring the critical functions in our office run smoothly since she came on board with NZ Māori Tourism in 2009.
Lee enjoys playing indoor netball and puts her skills to use by proudly coaching the Wainuiomata High School Premier netball team. When the weather is nice, you will find Lee and her husband, Craig, walking the Wainuiomata firebreaks or the Wainuiomata Hill.
The pair have just passed level four in their Reo Māori classes at Te Wananga o Aotearoa. They have five children and three mokopuna.
Alyse is our longest serving employee at NZ Māori Tourism. She came on board as a receptionist in 2008 after graduating college and has since evolved into the Finance and HR Administrator.
During her time at NZMT, Alyse has welcomed three tamariki into the world - Zaria, Ariki and Zola. As one would imagine, her "downtime" is mostly spent keeping up with her pride and joy.
Airangi, Nōwei
Sasha has jumped on board our waka as the new Executive Assistant to the Chief Executive. The proud Wairarapa-raised wahine was at Sport New Zealand prior to joining NZMT and has spent time in similar roles at Wellington Water and New Zealand Rugby since returning from the UK in the mid-2000s.
Much of Sasha’s career has been spent in the secretary space following her first “real job” at The Body Shop out of school. In fact, it was only upon moving to London that she fell into her line of work and discovered a deep passion for working with people and ensuring they’re prepared for whatever is thrown at them.
Sasha also enjoys the challenge of learning different people’s needs and adjusting on the fly – skills she credits her four tamariki for helping develop and continually testing.
Enthusiastic about the outdoors, she and her partner, Allan, try and get their clan immersed in nature when they can. Preferably doing something that tires their kids out!
Hamoa — Tanugamanono, Mata'utu-uta — Upolu & Iva — Savai'i
Mary has taken on the role of Office Manager at NZMT following a 33-year career in teaching both in Aotearoa and abroad. Born and raised in Palmerston (Paradise) North, Mary admits she only made her way Teachers’ Training College because her best friend had enrolled and encouraged her to tag along.
Mary has many day-to-day tasks, but, in short, her job is to make sure the office is in sync. When her day is done, Mary likes to make time for a workout with her partner, Ariana, expressing herself creatively or getting around her whānau.
Ngāti Ruanui, Ngāruahine, Te Ātiawa ki Whakarongotai, Ngāti Toa
Gail Parata has returned to NZ Maori Tourism (NZMT) after a netball coaching opportunity took her overseas to Scotland in 2013. Fast forward to 2022 and she will join the Events Team, Te Kāhui Tātaki Kaupapa, where her organisational and management skills will be valuable.
Prior to settling into your typical 9 to 5 job, the former Silver Fern and current National Selector was occupying benches as a coach for various professional netball sides. Amongst the highlights of Gail’s career was qualifying the Scotland national netball team (The Scottish Thistles) to two Netball World Cups and two Commonwealth Games.
Gail spent six years in Glasgow revamping their set-up which saw the Thistles jump from 13th to 8th in the world rankings. She also completed a Masters in the Science of Performance Coaching at the University of Stirling alongside her coaching.
At the end of 2019, Gail and her whānau decided to call time on their stay in the UK and returned to Aotearoa. The move allowed her daughter, Alexi, to stay settled for high school as well as getting them closer to their loved ones.
Richard is a welcome addition to the NZMT waka and has assumed the role of Chief Advisor of Policy. The former public servant has served in Suzhou, China, where he informally supported ‘Brand’ New Zealand in China and volunteered to tutor young learners and adults to learn basic English.
Richard’s early career started in the UK Civil Service, before packing up his life and relocating in Aotearoa. It was upon settling into his new home in Wellington that his career in the New Zealand government began.
Amongst his many areas of expertise is policy and strategy development, with a particular interest in Māori policy development and promoting Māori economic development. This was best exemplified when he worked on strategies and initiatives to increase Māori business engagement with the China export market. Richard gained a Master of Public Policy from Te Herenga Waka (Victoria University of Wellington).
Richard also has a passion for travelling, which has seen him touch down in the likes of India, USA, Canada, UAE, and Singapore to name a few. When he’s not exploring foreign lands or flicking through policy though, chances are he’s keeping up with the latest political news or enjoying good cinematography.
Rongomaiwahine, Tainui me Ngapuhi
Harmony is the Relationships Lead at New Zealand Māori Tourism (NZMT), working closely with the Director of Regions to ensure that the connections between NZMT and Maori Tourism Operators (MTOs), pākihi Māori and stakeholders are maintained as well as fostering new relationships.
She has returned to NZMT after a short stint at Callaghan Innovation, with a new skillset, ready to apply that to her role as relationships lead.
Harmony has previously been involved in various iwi sports kaupapa such as basketball and surfing. In her spare time, she enjoys playing sport and spending time with her whānau.
Ngāti Maru ki Hauraki, Taputimu, Fai'a'ai, Nofoali'i
Tylah (Ty) is the Communications and Media Advisor for NZ Māori Tourism, where she drives NZMT’s public image and engagement with a focus on clear, collaborative communication.
Ty has a deep understanding of government processes, internal communications practices, and the ability to create compelling content that resonates with diverse audiences. She’s passionate about indigenous storytelling and strengthening relationships to deliver tailored communication that engages diverse audiences.
Prior to NZMT, Ty worked across various teams in the public sector and is active in youth advocacy and sustainable development, reflecting her commitment to elevate indigenous youth on global platforms.
Email TyKōrea-ki-te-Tonga
Vinny Won is NZ Māori Tourism's Analyst - Security, International Relations, where his work is essential to deepening the organisation's strategic understanding of global developments and their implications for the Māori tourism sector. He collaborates closely with the Chief Policy Advisor, delivering data insights and comprehensive briefings that are instrumental to building our relationships with international stakeholders.
His expertise supports NZ Māori Tourism in assessing global and domestic trends through an economic perspective, ensuring the organisation remains responsive to emerging challenges and opportunities in the tourism sector.
He is an economics graduate from Victoria University of Wellington, with his most recent experience in the banking sector.
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