About Us

Māori tourism, as the first impression and final exclamation mark for visitors to Aotearoa New Zealand visitors, is important to NZ Māori Tourism.

The Māori world provides a key point of difference for visitors and entering this world offers a fascinating first impression, a unique connection, and everlasting memories.

NZ Māori Tourism works collaboratively with the Māori tourism sector to ensure visitors arrive as strangers but leave Aotearoa New Zealand as members of our whānau (family).

Staff Members

To learn more about the staff of NZ Māori Tourism, please read the profiles below. The contact details for each staff member can also be found here.

Pania Tyson-Nathan - Chief Executive

Rongomaiwahine, Ngāti Kahungunu
Since becoming CEO of NZ Māori Tourism Pania has focused on highlighting the unique opportunity that a Māori experience offers manuhiri (visitors) domestically and internationally.

Having grown up in business with her parents in the Hawke’s Bay and then owning businesses, Pania understands intimately both the pains and passion of a 24 hour personal and financial commitment. Fast forward to the mid 90’s she moved on to local and central government where she gained an appreciation of the important role that policy plays in our every day lives.

Pania has used all that she has learned over the years (and continues to learn) to position NZ Māori Tourism as a key contributor, participant and influencer within the tourism industry today.

Married to Evan (Te Roroa), between them they have 8 children and live in Wellington splitting their downtime between Mahia and Northland.

The next big job is to work through the leveraging opportunities that exist between international trade, tourism and investment. More on this later…..

Pania Tyson-Nathan
Phone: 04 474 4685
Email: info at maoritourism.co.nz

Hoki-mai Chong

Hoki-mai Chong - Deputy Chief Executive 

Chinese, Ngati Koroki-Kahukura, Waikato 
Hoki-mai joined NZ Māori Tourism in 2015 after a lengthy stint at Te Puni Kōkiri, the Ministry of Māori Development, where he worked in the Policy Wahanga (on treaty settlements and international trade relations), and the Office of the Chief Executive.

Hoki-mai is heavily involved with his marae, Reretewhioi marae, Waiuku, and represents the marae on Waikato-Tainui’s Te Kauhanganui. Hoki-mai is also a sitting member of the iwi’s executive body, Te Arataura.

Hoki-mai’s current focus at NZ Māori Tourism is on supporting the organisation to meet its corporate commitments.

Contact: Hoki-mai
Phone: 04 474 4683
Email: hoki-mai at maoritourism.co.nz

Kiri Atkinson-Crean - Sales, Marketing and Product Development 

Ngāi Tahu Matawhaiti, Ngāti Kahungunu ki Wairoa 

Rotorua-based Kiri Atkinson-Crean has joined NZ Māori Tourism in a role focused on the sales, marketing and product development across the Māori tourism network.

She comes to the role after 25 years in senior marketing, business development and communications positions for a range of primarily tourism operations including Tamaki Māori Village and Te Puia | NZMACI.

Kiri spent five years with the Rotorua Regional Tourism Office, (Destination Rotorua), was a director of Rotorua Economic Development board, Destination Rotorua’s governing body for four years and was co-chair of Rotorua Māori in Tourism for five years.

She was General Manager Sales and Marketing for Tamaki Māori Village between 2003 and 2010. Following that, Kiri led Te Puia | NZMACI’s sales and marketing team for 7 and a half years, through to December 2019 where her team elevated the visitor experience and grew guest numbers from 350,000 (in 2012) to 520,000 manuhiri per year.

Alongside the Director of NZMACI, Karl Johnstone,  Kiri led a three-year branding process, resulting in the launch of two new brand marks in September 2015. The work sought to honour the dual legacies of Te Puia | NZMACI, and bring the operation’s cultural development mandate to the fore.

The two brands enabled the organisation to extend the value which can be extracted from a careful management of the interface between culture and commerce. Work in this space saw the organisation engage in a raft of initiatives, including an international touring exhibition Tuku Iho | Living Legacy, led by Kiri, which toured six countries and eight destinations since 2012 including China, South-East Asia, South America, North America and Japan in support of the NZ Inc. agency work leading into the Rugby World Cup 2019.

Contact: Kiri
Phone: 027 3434332
Email: kiri at maoritourism.co.nz

Lee Beazley

Lee Beazley - Office Administration

Te Aitanga-a-Mahaki, Ngai Tāmanuhiri, Ngā Puhi, Ngāti Hine
Lee is NZ Māori Tourism’s office guru, managing the ins and outs of the office, assisting the Chief Executive and providing support to the NZ Māori Board.  Lee has been ensuring the critical functions in our office run smoothly since she came on board with NZ Māori Tourism in 2009.

Lee enjoys playing indoor netball and puts her skills to use by proudly coaching the Wainuiomata High School Junior Netball team.  When the weather is nice, you will find Lee and her husband, Craig, walking or running the Wainuiomata firebreaks or even the Wainuiomata Hill.

The pair have just passed Level Two in their Te Reo Māori classes at Te Wananga o Aotearoa and will begin level three and four next year.   Lee and Craig have five children and three mokopuna.

Contact: Lee
Phone: 04 474 4685
Email: lee at maoritourism.co.nz

Alyse Lynch - Finance and HR Administrator 

Alyse is our longest serving employee at NZ Māori Tourism. She came on board as a receptionist with NZ Māori Tourism in 2008 after graduating college, before moving onto administration. Now, she manages all our finances and accounts.

During her time here, Alyse has given birth to a beautiful girl, Zaria, who has just turned two. Alyse’s downtime is mostly spent consumed with her little pride and joy. She hopes to continue to grow in her accounts role and be the best mum she can be to Zaria – especially during the next terrible two’s stage.

Phone: 04 474 4685
Email: alyse at maoritourism.co.nz

Harmony Morgan – Event Coordinator

Rongomaiwahine, Tainui, Ngāpuhi
The youngest child of four - Harmony grew up in Titahi Bay, Porirua. In 2017, after finding her soon-to-be husband Faresa of Samoan whakapapa, the two have just bought their first home in Wainuiomata, where Faresa was born and bred.

Harmony enjoys sport, arts and whānau time.

Her background is in hospitality, where she landed her first job washing dishes in a restaurant when she was 17, to eventually running FoH in the same restaurant. Later, she explored bartender and management roles in Melbourne and Wellington.

In 2016 Harmony came on board the NZMT team as tautoko to our administration staff. Today, she plays a key role in showcasing the importance of manaakitanga.

Contact: Harmony
Phone: 04 474 4687
Email: harmony at maoritourism.co.nz

Dani McDonald – Communications / Media

Kāi Tahu, Kāti Mamoe, Waitaha
Dani joined NZMT in 2018 as Communications and Media advisor, coming from a background in journalism. Dani has reported in New Zealand, Australia and Cambodia.

Dani’s role includes liaising with media, managing the monthly newsletter Te Tai Kōrero and social media as well as writing stories from around the motu.

Contact: Dani
Phone: 04 474 4704
Email: dani at maoritourism.co.nz

Moetu Williams - Intern

Ngāti Pukenga, Te Arawa
Moetu is our newest addition at New Zealand Māori Tourism. Since arriving, he has been assisting the team with data collection and verification.

Moetu comes from a strong Māori background, having grown up in kohanga and kura kaupapa. As a result, he is passionate about Māori history, politics, culture and te Reo. After kura, he went on to Wellington College for secondary schooling, and graduated in 2016. Moetu’s inquisitive mind led him to study a degree in a Politics Philosophy and Economics at Otago University. After completing his first year, he has returned to Te Whanganui-a-Tara to gain some hands-on experience.

Moetu is a huge fan of sport and maintains an avid interest in current affairs, history and politics. When he’s not at work, chances are you’ll find him playing basketball, video gaming or out op-shopping.

Moetu aspires to better his Reo Māori as well as his understanding of tikanga Māori.


Contact: Moetu
Phone: 04 474 4703
Email: moetu at maoritourism.co.nz

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