Online Marketing Toolkit

Modern technology has made significant changes in the way today’s businesses promote their companies and products. Marketing your business online is a valuable step towards reaching your potential customers. This section provides some resources and tips for marketing your tourism business online. The Tourism New Zealand Trade Marketing Guide provides basic information on how to market and promote your tourism business internationally. Read about the steps you should take when working with media, the trade and for using online channels.

Get Listed

Getting your tourism business listed on the following websites can help you reach more travellers and travel sellers.

Tourism New Zealand’s consumer website is used to market New Zealand to more than 24 million potential travellers. It is a key planning tool for travellers and connects them with travel sellers. Get listed here

You can also register on Tourism New Zealand’s website for international travel sellers. Tourism business listings on this site are visible to international travel sellers who are looking to create client itineraries. Get listed here

Regional Tourism Organisations

Regional Tourism Organisations (RTOs) are responsible for promoting their regions to domestic and international visitors. Visit the RTONZ website to locate your local RTO. Find out more here


NZ Māori Tourism

New Zealand Māori Tourism promotes and helps Maori tourism businesses, with their website listing Maori tourism experiences throughout New Zealand. To list your Māori tourism business here, please email


Indigenous New Zealand - Poutama

The indigenous New Zealand website is dedicated to profiling and promoting Maori tourism businesses, providing a comprehensive database of Maori tourism experiences. This website was developed by Poutama Trust. Register your Māori tourism business here


i-Sites New Zealand

There are over 80 i-SITE Visitor Centres around New Zealand, which provide international visitors, domestic travellers and locals with comprehensive, up-to-date information and a New Zealand-wide booking service for activities, attractions, accommodation and transport.

Many of our visitors will wait until they arrive in New Zealand to book parts of their holiday, including local transport, accommodation and activities. The i-SITE Network provides a brand that is trusted by our visitors to provide good quality, useful and relevant information that is vital to ensuring these visitors have a safe, stress-free and rewarding New Zealand holiday. Find out more here

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