The All Blacks Experience is an immersive, state-of-the-art attraction that celebrates the power, history, and mana of our national teams. Located in the heart of Tāmaki Makaurau Auckland, it offers manuhiri (visitors) a chance to step into the world of the All Blacks and Black Ferns like never before.
Guided by passionate hosts, you’ll discover the legacy, values, and stories that have shaped these teams into global icons. Interactive technology, powerful visuals, and behind-the-scenes insights let visitors feel the intensity, precision, and heart that define New Zealand rugby.
The Journey explores the traditions and values that go into making an All Black or Black Fern. The Haka immersive zone brings you face‑to‑face with the power and pride that have shaped our national teams. Interactive skills challenges let you experience what it means to be part of the game through passing, kicking, and lineout moments.
