Ngā Mātāpono or The Values we uphold:
We pride ourselves in the integrity of a 'people first approach' respecting the prominence of each and every person (mana tangata) we connect with.
The care and hospitality of visitors (manaaki manuhiri) is an integral part of our Māori culture. They arrive as manuhiri and leave as whānau.
We aspire to lead by example in all that we do, demonstrating exemplary leadership (rangatiratanga) and governance practices based on our acquired and inherited knowledge.
It is our role and responsibility to ensure that the guardianship (kaitiakitanga) of our land and environment is well maintained and protected for future generations.
We value and nurture our relationships (whanaungatanga) developed within the Māori and mainstream tourism sector on a local, national and global level.