Ngā Mātāpono or The Values we uphold:
This term refers to the prominence of a person - mana tangata - and expresses the 'people first' approach in all we do.
Māori culture places great emphasis on hospitality. The care of visitors - manaaki manuhiri - is important to our culture and in providing the best tourism experiences.
The leadership we practice - rangatiratanga - stems from our knowledge of our world and the ability to meet our responsibilities. We aspire to develop exemplary governance, and leadership.
Our country is the life source of our people. The guardianship - kaitiakitanga - of this land requires that we maintain and protect our environment for future generations.
We have developed a close relationship with the Māori tourism sector - whanaungatanga - through shared experiences and working together collaboratively and collectively.