About Us

Māori tourism, as the first impression and final exclamation mark for visitors to Aotearoa New Zealand visitors, is important to NZ Māori Tourism.

The Māori world provides a key point of difference for visitors and entering this world offers a fascinating first impression, a unique connection, and everlasting memories.

NZ Māori Tourism works collaboratively with the Māori tourism sector to ensure visitors arrive as strangers but leave Aotearoa New Zealand as members of our whānau (family).

Our Values

Ngā Mātāpono or The Values we uphold:

Mana Tangata

We pride ourselves in the integrity of a 'people first approach' respecting the prominence of each and every person (mana tangata) we connect with.

Manaaki Manuhiri

The care and hospitality of visitors (manaaki manuhiri) is an integral part of our Māori culture. They arrive as manuhiri and leave as whānau.


We aspire to lead by example in all that we do, demonstrating exemplary leadership (rangatiratanga) and governance practices based on our acquired and inherited knowledge.


It is our role and responsibility to ensure that the guardianship (kaitiakitanga) of our land and environment is well maintained and protected for future generations.


We value and nurture our relationships (whanaungatanga) developed within the Māori and mainstream tourism sector on a local, national and global level.

© 2024 NZ Maori Tourism Society