The New Zealand-Aotearoa Government Tourism Strategy sets out a more deliberate and active role for government in tourism; te puāwai tonu o Aotearoa i te tupu tonu o te ao tāpoi – to enrich New Zealand-Aotearoa through sustainable tourism growth.

Are you wanting to build your list of key Māori relationships? Te Puni Kōkiri have a directory of Iwi and Māori Organisations called Te Kāhui Māngai. It includes:

• Iwi identified in the Māori Fisheries Act 2004
• Mandated bodies for Treaty of Waitangi settlement purposes - this includes Treaty negotiations and post settlement entities
• Iwi authorities and hapū groups for the purposes of the Resource Management Act 1991.
• National and urban Māori organisations
• Urban and institutional marae

To promote your event to the tourism and trade industry, there are several places you can do so including:

Rauika, an online events and opportunities calendar of interest to Māori whānau throughout Aotearoa. Click here

Inside Tourism Industry Diary - comprehensive list of travel and trade events. Click here

Eventfinda - lists regional and national events that are open to the public. Click here

Tourism New Zealand events - upcoming events that Tourism New Zealand is hosting or has booked space for both here in New Zealand and offshore, including participation information and how to register. Click here

Technology offers huge opportunities for all tourism businesses – not just the big ones. There are many ways you can use tech to help you work smarter, not harder. You might think new technologies are out of your reach – too complicated, too expensive, and too hard to implement. But many small businesses have jumped on the digital technology bandwagon, and they’re reaping the rewards.

“There’s possibly a perception that the tech is complex,” says Callaghan Innovation’s Jonathan Miller. “Our view is that at least some of these technologies are pretty easy to implement, and the investment in them can pay off pretty quickly. I think people need to get comfortable with what technologies are available and what they can do.”

Choosing which technologies to use depends on your strategy. It’s worth thinking about where your business is heading and what you want technology to help with, eg plans to hire a sales person in Australia and the need to collaborate remotely, or to increase online sales next year.

Considering the cost and benefit is important too. There are two main costs: the sticker cost or a subscription dollar amount, and the admin cost – the cost of training and implementation. The benefits can be measured in different ways too, eg achieving a goal, saving time or money, or increasing revenue or profit.

DGiT is an exciting new online tool to help you boost the value you get from domestic tourism. Designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.

DGiT identifies which Kiwi leisure travellers you should target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation. It can also suggest the best way to market to your target audience.

Māori Tourism Quarterly – one of the most consistent messages we receive is the need to interpret data so Māori tourism businesses can better plan, look for opportunities, and identify future markets. We have partnered with BERL to help us do exactly this. Whilst our focus is on Māori tourism it is also important to look more broadly across the sector and economy to provide context.

While we’re pleased about the growth occurring in and for Māori tourism, we’re not yet convinced we are capturing the right data and/or even asking the correct questions. That said, we are light years ahead on where we were in terms of data – so great on one hand and work to do on the other.

This is a resource for you, and an attempt to deliver something that meets your needs, so if you have any suggestions, we’d love to hear from you.

July 2017 Edition of Māori Tourism Quarterly

March 2017 Edition of Māori Tourism Quarterly

October 2016 Edition of Māori Tourism Quarterly

July 2016 Edition of Māori Tourism Quarterly

April 2016 Edition of Māori Tourism Quarterly
 

Whether you're just getting started in tourism, or have a strong product that you're ready to take offshore, the information  in this document can help you. Find out what you can do to market your tourism business both at home and overseas.

TIA publishes a range of publications to help members keep up to date with opportunities and issues in the tourism industry.

The Tourism Satellite Account (TSA) provides a picture of the role tourism plays in New Zealand, with information on the changing levels and impact of tourism activity.  It presents information on tourism's contribution to the New Zealand economy in terms of expenditure and employment.

The Regional Economic Activity Report presents economic data on New Zealand’s 16 regions. It highlights the strengths and challenges each region faces and is a useful tool to support planning at all levels.

Tourism stakeholders will find a section on regional tourism in the 2015 report. This section explores the spend of visitors from domestic and international markets to New Zealand regions. It examines the trends in regional tourism spending and its importance to different regions.

Special interest sectors are activities or a travel style that potential visitors have high personal interest or passion for, that drives their travel decision.

For New Zealand, it is about identifying those activities and interests where we can deliver an experience that is a world class standard and that deliver an opportunity that spans multiple core visitor markets.