There are a range of tourism data sets, reports and market insights available from the Ministry of Business, Innovation and Employment’s (MBIE) Tourism Strategy Group and Tourism New Zealand (TNZ) through their corporate website.
Click on 'more info' to be taken directly to the organisation's tourism research page.
DGIT - Domestic Tourism Tool
DGiT is an exciting new online tool to help you boost the value you get from domestic tourism. Designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.
DGiT identifies which Kiwi leisure travellers you should target, when they want to visit, their motivation for travel, what else they want to do and their preferred type of accommodation. It can also suggest the best way to market to your target audience.
Māori Tourism Quarterly – one of the most consistent messages we receive is the need to interpret data so Māori tourism businesses can better plan, look for opportunities, and identify future markets. We have partnered with BERL to help us do exactly this. Whilst our focus is on Māori tourism it is also important to look more broadly across the sector and economy to provide context.
While we’re pleased about the growth occurring in and for Māori tourism, we’re not yet convinced we are capturing the right data and/or even asking the correct questions. That said, we are light years ahead on where we were in terms of data – so great on one hand and work to do on the other.
This is a resource for you, and an attempt to deliver something that meets your needs, so if you have any suggestions, we’d love to hear from you.