Press release from Ministry of Business, Innovation and Employment (MBIE)
Regional and Seasonal Dispersal is the second report in MBIE’s Tourism Insight Series. It provides a clear picture of when tourists are arriving and which regions they are visiting.
These insights will inform cross-government work to support tourism and enable the sector to make planning decisions to address pressure points and take advantage of emerging opportunities.
Some findings from the report:
• In the year to June 2016, 65 per cent of the total international visitor spend was concentrated in the ‘gateway’ regions of Auckland, Wellington, Christchurch and Queenstown.
• Nationality has a significant impact on regional dispersal, with Germans spending the highest proportion of their total expenditure outside gateway regions, and Chinese the lowest.
• Visitor arrivals in the summer season are generally twice the number of the winter season, but the speed of growth over 2015 and 2016 has been the fastest in autumn.
The Tourism Insight Series is produced by MBIE in support of a suite of initiatives that form the government tourism strategy, which brings together work being done across government to help boost the economic contribution of tourism.
While our figures are from prior to the recent earthquake, which will certainly affect Kaikoura’s visitor industry over the short term, this work remains important to boosting and supporting tourism in all parts of New Zealand.
Read or download the Regional and Seasonal Dispersal report here: http://www.mbie.govt.nz/info-services/sectors-industries/tourism/tourism...
View a summary of the Government’s tourism strategy here: http://www.mbie.govt.nz/info-services/sectors-industries/tourism/tourism...