Tourism Industry News

News from NZ Māori Tourism and Māori tourism experiences around Aotearoa New Zealand

Tiaki - Care For New Zealand

Over the past year, New Zealand Māori Tourism has taken part in the development of a brand-new initiative Tiaki - Care For New Zealand.

Under that banner, the Tiaki Promise was launched by Air New Zealand, Tourism Holdings Limited, Tourism New Zealand, Department of Conservation, Local Government New Zealand,  Tourism Industry Aotearoa and New Zealand Māori Tourism, on Thursday by Tourism Minister Hon. Kelvin Davis.

The Tiaki Promise aims to actively encourage international and domestic travellers to experience Aotearoa New Zealand in a way that keeps everyone safe, protects our environment, respects our culture and protects the country for future generations.

As tangata whenua, it is our role and responsibility to lead the way in protecting Aotearoa. That is kaitiakitanga, and it is vital.

As citizens of Aotearoa New Zealand, Maori and non-Maori alike, it is our collective duty to look after Papatūānuku. 

The Tiaki Promise allows Māori and all Aotearoa New Zealanders to communicate the importance of guardianship of our world to our manuhiri before they arrive here. By acknowledging our values, visitors can share in this sense of guardianship.

What does this mean for you?

A range of Tiaki Promise materials will be provided free of charge to New Zealand tourism organisations, including a brochure and supporting video. The resources will initially be available in Te Reo Māori, English, German and Chinese, with more languages to follow. Please email if your require any assets.

You can show their support on social media using #tiakipromise. Find out more by clicking

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