Online Marketing Toolkit

Modern technology has made significant changes in the way today’s businesses promote their companies and products. Marketing your business online is a valuable step towards reaching your potential customers. This section provides some resources and tips for marketing your tourism business online. The Tourism New Zealand Trade Marketing Guide provides basic information on how to market and promote your tourism business internationally. Read about the steps you should take when working with media, the trade and for using online channels.


Search engine optimization (SEO) is what online marketers do to increase the number of potential visitors to a website. Most importantly, the visitors you want to be visiting your website. This is done by using techniques that help a website achieve a higher search ranking when certain keywords and phrases are used in an online search.
Even though SEO is considered a specialist field, the fundamentals are simple enough to understand and a basic knowledge may come in handy if you decide to work with an SEO specialist.

Google Webmasters

Google’s Webmaster Academy provides some basic advice on how to create websites that perform well in Google search results.

Who should take Webmaster Academy?
Anyone who’s interested in creating or improving their website can take it. Whether you’re a business increasing your web presence or a photographer putting together an online portfolio, we can help you get started.

What’s included in the modules?

  • Tips on creating a great site
  • Lessons on how Google Search and Google Search Console work
  • Quizzes, videos, examples (using a fictitious site and resources
How long is the course?
Each module may take 1 hour. You can go through the modules at your own pace.


MOZ host an online SEO community with over 250,000 members willing to discuss and share the latest news about what works and what doesn’t in SEO. Through the website you can access resources such as the Beginner’s Guide to SEO and the Learn SEO section of the website.

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