Online Marketing Toolkit

Modern technology has made significant changes in the way today’s businesses promote their companies and products. Marketing your business online is a valuable step towards reaching your potential customers. This section provides some resources and tips for marketing your tourism business online. The Tourism New Zealand Trade Marketing Guide provides basic information on how to market and promote your tourism business internationally. Read about the steps you should take when working with media, the trade and for using online channels.

Travel Reviews

Find out how to get listed and manage your business presence on travel review sites used by visitors to New Zealand.


TripAdvisor is the world’s largest travel site. They offer reviews from travellers and their sites contain around 250 million traveller reviews and opinions. Find out how to have your business listed on TripAdvisor here

Once you have claimed your business here you can now put the world's largest travel site to work for you.

Optimize Your Listing

Update your business description, add photos, and highlight amenities to attract traveler's attention.

Manage Your Reviews

Generate more feedback with Review Express and join the conversation via Management Responses.

Track Your Performance

Analyze how you're engaging with travelers on TripAdvisor and how you measure up against competitors.


Taking a few simple steps will help you get the most business benefits from Rankers.

Encourage reviews from your customers

It's clear there's a direct link between independent reviews and increased booking conversion. Reviews provide the confidence that converts lookers into bookers. The key to generating regular, fresh and positive reviews is to send a follow-up email to every customer. We've put together a bunch of tips and resources (including a sample email) to help you out.

Show off your independent reviews and increase your bookings

Rankers' widgets display your Rankers reviews and ranking score live on your website for travellers to read. Displaying your independent reviews shows the traveller you’re proud of your business and have nothing to hide, allowing them to book direct with confidence.

Join the conversation and engage with customers

Responding to reviews is a great way to build trust with your customers. This is especially true when dealing with negative reviews. Classy replies show potential customers that you'll make things right - turning a negative into a positive. Find out more here


Expedia is the world's leading online travel company and has been in the travel business for over nine years.

With's full site launch in New Zealand, travellers can now plan and book their entire holiday – including flights, hotels, holiday packages, car hire and attractions – all in one place.

With the use of innovative direct packaging technology, consumers can now save when they book their flight and hotel or car hire together. Plus, all prices are quoted upfront in New Zealand dollars and include all taxes and supplier surcharges.

With expert customer service and a wide range of packages,

  • Includes over 150,000 hotels, all major airlines, multiple car hire companies and over 3,000 activities and attractions around the world
  • Offers over 280,000 independent traveller reviews and over 3,00 virtual tours of rooms and facilities for popular hotels worldwide, delivering customers the information and tools necessary to confidently book their ideal holiday package
  • Features a fast, intuitive, secure and very easy to use interface
  • Provides excellent value for people booking a travel package – the best selection at the best price with an easy booking experience
  • Travellers can instantly see how much they've saved by booking their holiday as a package rather than individually. Find out more here join

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